{"product_id":"brilliant-black®-whitening-toothpaste-with-hydroxyapatite-charcoal","title":"Terra \u0026 Co. Brilliant Black® Whitening Toothpaste","description":"\u003cp\u003e\u003cstrong\u003eTerra \u0026amp; Co. Brilliant Black® Whitening Toothpaste\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eHydroxyapatite + Activated Charcoal | Fluoride-Free\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eWhitening toothpaste usually means picking between a brighter smile and healthy enamel — this one was reformulated to stop making that trade.\u003c\/p\u003e\n\u003cp\u003eThe formula is built around hydroxyapatite, the same biocompatible mineral that makes up natural tooth enamel, working to remineralize and strengthen teeth while reducing sensitivity rather than wearing enamel down. Activated charcoal does the lifting — pulling surface stains from coffee, wine, and tea — and Terra \u0026amp; Co. optimized the formula specifically for low abrasion, so the whitening effect doesn't come at the cost of the enamel underneath. It's clinically tested to that standard, and formulated to be biocompatible and non-toxic rather than simply fluoride-free by omission.\u003c\/p\u003e\n\u003cp\u003eXylitol, baking soda, and peppermint round out the formula, supporting fresh breath and a balanced pH while helping maintain a healthy oral microbiome. No fluoride, no SLS, no triclosan, parabens, artificial flavors, or artificial colors — a formula approved by holistic dentists and functional oral care experts, not just marketed toward them. Available on its own, or bundled with Terra \u0026amp; Co.'s Green Toothpaste or Black Oil for a fuller routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFluoride-free, activated charcoal whitening toothpaste\u003c\/li\u003e\n\u003cli\u003ePowered by hydroxyapatite — remineralizes enamel, reduces sensitivity\u003c\/li\u003e\n\u003cli\u003eClinically tested for low abrasion — lifts stains without damaging enamel\u003c\/li\u003e\n\u003cli\u003eInfused with xylitol, baking soda, and peppermint\u003c\/li\u003e\n\u003cli\u003eSupports fresh breath, balanced pH, and oral microbiome health\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eFree of SLS, triclosan, parabens, artificial flavors, and artificial colors\u003c\/li\u003e\n\u003cli\u003eApproved by holistic dentists and functional oral care experts\u003c\/li\u003e\n\u003cli\u003eAvailable alone, or bundled with Green Toothpaste or Black Oil\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhitens through hydroxyapatite and charcoal, not enamel-stripping abrasives\u003c\/li\u003e\n\u003cli\u003eClinically tested for low abrasion — real data behind the gentleness claim\u003c\/li\u003e\n\u003cli\u003eRemineralizes and reduces sensitivity while it whitens, rather than trading one for the other\u003c\/li\u003e\n\u003cli\u003eLong free-from list, with credentials from holistic dental professionals to back it up\u003c\/li\u003e\n\u003cli\u003eBundle options make it easy to build a full non-toxic oral care routine at once\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNative Manor Note:\u003c\/strong\u003e A whitening toothpaste that actually protects enamel while it brightens is rarer than the marketing on most tubes suggests. Terra \u0026amp; Co. built this one around hydroxyapatite and clinical testing rather than aggressive abrasives — a fluoride-free formula holistic dentists are comfortable standing behind.\u003c\/p\u003e","brand":"Terra \u0026 Co.","offers":[{"title":"Brilliant Black® Whitening Toothpaste with Hydroxyapatite \u0026 Charcoal","offer_id":64411236335985,"sku":"50-27-3OZ-99013-40","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Black Toothpaste + Green Toothpaste","offer_id":64411236368753,"sku":"50-69-002-00006-01","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Black Toothpaste + Black Oil","offer_id":64411236401521,"sku":"50-69-002-00007-01","price":51.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/7221\/4641\/files\/Brilliant_Black_Toothpaste_by_Terra_Co._Fluoride-Free_Charcoal_Whitening.jpg?v=1786705077","url":"https:\/\/nativemanor.co\/products\/brilliant-black%c2%ae-whitening-toothpaste-with-hydroxyapatite-charcoal","provider":"Native Manor","version":"1.0","type":"link"}