Puracy Organic Baby Lotion | The Bump 2018 Award Winner

Puracy Organic Baby Lotion
99.95% Natural | Lavender + Pink Grapefruit | Vitamin E | The Bump 2018 Award Winner

A baby lotion good enough to win an award in 2018, and reformulated since by an MIT PhD chemist to be better still.

The original formula earned The Bump's "Best Baby Skincare Products" recognition, and rather than leave it alone, Puracy brought in a PhD chemist to address exactly what customers flagged — scent intensity, how the lotion spreads and absorbs, and overall hydration. What resulted is a 99.95% natural formula built on organic aloe vera, shea butter, vegetable glycerin, sunflower oil, and jojoba oil, nourishing skin without the heaviness typical of richer moisturizers. Vitamin E adds deep moisturizing on top of that, absorbing fully rather than sitting on the skin as residue or greasiness. Natural lavender and pink grapefruit essential oils bring a gentle, calming scent — present, but tuned down from earlier versions based on that same customer feedback.

It's formulated without silicones, parabens, dyes, phthalates, formaldehyde, PEG, petrochemicals, nut-based ingredients, animal by-products, or harsh chemicals — naturally derived, hypoallergenic, vegan, gluten-free, and biodegradable. Developed by doctors and Certified Cruelty-Free by both PETA and Leaping Bunny, it works well beyond the nursery: harsh weather and seasonal dryness, chapped skin, after sun exposure, nighttime routines, and after shaving or waxing, for babies, children, and adults alike. Even the packaging carries intention — the bottle's artwork is original, hand-drawn work that supports local artists.

Product details:

• 99.95% natural formula
• Reformulated by a PhD chemist (MIT) for improved scent, spreadability, and hydration
• Key ingredients: organic aloe vera, shea butter, vegetable glycerin, sunflower oil, jojoba oil
• Enriched with Vitamin E — deep moisturizing, no greasy residue
• Scented with natural lavender + pink grapefruit essential oils
• Free of silicones, parabens, dyes, phthalates, formaldehyde, PEG, petrochemicals, nut-based ingredients, animal by-products
• Naturally derived, hypoallergenic, vegan, gluten-free, biodegradable
• Certified Cruelty-Free — PETA and Leaping Bunny
• Developed by doctors
• "Best Baby Skincare Products" — The Bump, 2018
• Original hand-drawn bottle artwork supports local artists

Why we love it:

• Award-winning formula that Puracy still improved based on real customer feedback
• Five nourishing plant oils and butters, plus Vitamin E, without any greasy after-feel
• Lavender + pink grapefruit scent calibrated to be present but never overwhelming
• Long free-from list makes it suitable even for the most sensitive skin
• Works for the entire family, not just the baby it was designed for
• PETA and Leaping Bunny Certified Cruelty-Free — the strongest cruelty-free standard available

Native Manor Note: An award is easy to point to; it's harder to keep earning it. Puracy brought in a PhD chemist to refine what customers actually asked for — a lighter scent, better absorption, more hydration — and the result is a lotion nourishing enough for a newborn and versatile enough for the whole household's nighttime routine.