Journal

What "Natural" and "Organic" Are Actually Allowed to Mean on a Label
The words we've come to associate with safety and transparency are, for the most part, unregulated in the product categories where we encounter them most. 'Natural' has no legal definition in personal care or cleaning products. 'Organic' is more complicated — but the personal care industry has found ways to work around it. Here's what these terms actually mean, and what to look for instead. Read more...
What Greenwashing Actually Means — and How to Spot It
What does it actually mean when a product calls itself natural, organic, or clean? In most cases, less than you'd think. Here's what greenwashing is, how it works, and what to look for instead. Read more...

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