Puracy Laundry Detergent

Puracy Laundry Detergent
Concentrated, Sulfate-Free | 4 Plant Enzymes | Unscented or Fresh Linen

A laundry detergent formulated to a doctor's standard, then concentrated far past what most brands attempt.

At 10x concentration — the highest on the market — this formula delivers more cleaning power per ounce than standard liquid or powder detergent, reducing packaging and product waste by over 80% in the process. One 16-ounce bottle covers 64 loads. The cleaning is driven by four plant-based stain-fighting enzymes — protease, amylase, lipase, and mannanase — which clear stains and odors while leaving fabric soft rather than stiff or residue-coated. It's built for a wide range of materials, from everyday cotton, polyester, and blends to delicate fabrics like silk, wool, and lace, and works equally well on colored and white fabric, new or set-in stains, and freshly bought clothes that need a first wash.

It's SLS-free and dioxane-free, with no parabens, phosphates, phthalates, artificial fragrances, allergens, or dyes — crafted specifically for families managing eczema or other skin sensitivities. Choose Unscented for the most minimal formula, or Fresh Linen for a light scent layered on top of the same base. PETA-Certified Vegan, Cruelty-Free, and safe for greywater and septic systems.

Product details:

• Doctor-formulated liquid laundry detergent
• 10x concentrated — reduces waste by over 80%
• 64 loads per 16-ounce bottle
• 4 plant-based stain-fighting enzymes: Protease, Amylase, Lipase, Mannanase
• Suitable for eczema-prone and sensitive skin
• SLS-free, dioxane-free
• Free of parabens, phosphates, phthalates, artificial fragrances, allergens, dyes
• PETA-Certified Vegan and Cruelty-Free
• Safe for greywater and septic systems
• Works on cotton, polyester, blends, linen, nylon, acrylic, silk, wool, lace, and more
• Scents: Unscented or Fresh Linen
• Available in Standard, multi-pack, and Refill sizes

Why we love it:

• 10x concentration is the highest on the market — real waste reduction, not a marketing number
• Four enzymes cover a broad range of stain types without harsh chemical assistance
• Effective across everyday and delicate fabrics alike, from cotton to silk and wool
• Formulated specifically with eczema and sensitivity in mind, not just labeled that way after the fact
• SLS-free and dioxane-free — two ingredients common in detergents that this formula skips entirely
• Choice of Unscented or Fresh Linen to match household preference

Native Manor Note: Most detergents concentrate for the marketing claim; Puracy concentrated because it means less plastic, less water, and less waste for the same clean. Four enzymes, no sulfates, and a formula gentle enough for eczema-prone skin — laundry day, handled properly.